Company · Est. 2022

Business models should be computable.

Analysis should be automatable.

These are the two tenets we're building Trace on.

Every business runs on metrics. The problem isn't a shortage of data — it's that the relationships between metrics have always lived in someone's head, a spreadsheet, or a one-off analysis. And when the model lives nowhere, analysis becomes a request queue.

That's the gap metric trees close. They turn business performance into a computable model that analytical skills and AI can operate on automatically. Data stops being a bottleneck and starts becoming an operational engine.

A small team with deep roots in data .

Built data-centric organizations at Uber and Rent the Runway. Built data products at Looker and Google.

Founders ex.
Uber
Built the data science team in one of the most data-mature operating teams in tech.
Founders ex.
Rent the Runway
Led data — and cross-functionally ran growth, product, and operations — where metrics had to be translated into decisions.
Founders ex.
Looker · Google
Built data products used by tens of thousands of teams.
Backed by
Amplify · FirstMark
Top-tier investors in the data and developer tools space.

Open roles.

We're a small team building the future of business analysis. Generalists welcome; depth in metrics, analytics, AI agents, or warehouse internals especially welcome.

Engineering and founding GTM. If this is your kind of problem, we'd love to talk.

Build with us.

We're hiring and we're talking to design partners. Either way, send a note.