For growth, finance, product and ops teams

The AI analyst that understands your business.

Trace combines metric-tree models with encoded analytical skills to power deep, multi-step analysis — turning days of investigation into minutes.

Book a demo →
Trusted by data-driven teams
Orange asterisk-like symbol followed by the word Chapter in serif font.
NBA logo with a white silhouette of a basketball player dribbling on blue and red background.
Veronica Beard brand name in bold uppercase black letters on a white background.
The Farmer's Dog logo with green text inside an irregular orange shape.
01
The problem

Your metrics are scattered.

Marketing tracks CAC, product tracks the funnel, finance owns revenue — connecting these metrics into a coherent model of business performance is tedious work.
The Trace approach

Your business, as a system.

Trace connects KPIs and drivers into metric-tree models — giving AI context to understand how the business works.
02
The problem

Data access isn't the hard part. Understanding is.

Analysis is real work — tracing metrics, segments, and drivers to a confident explanation can stretch across days or weeks.
The Trace approach

Get to the why instantly.

Trace's encoded analytical skills traverse metrics and segments, isolate signal, and surface the key drivers in minutes — so teams can act while it still matters.
03
The problem

AI is changing the UI, not the workflow.

Analysis is moving into chat, but it’s still manual — users have to know what questions to ask and drive the investigations.
The Trace approach

Automate the analyst workflow.

Metric-tree models and encoded analytical skills turn AI from a Q&A copilot into an autonomous analyst — continuously finding what changed, why it matters, and what to do next.
04 · Voices

Loved by finance, data, product, and growth leaders.

'' Trace helps our teams quickly understand  business performance without bouncing between dashboards or spreadsheets.''
Peter Muller
Head of Insights
Capsule
'' We tried metric trees in DoubleLoop and they never stuck. Trace transformed them into useful workflows — turning 4-hour deep dives into 5-minute answers."
Olaf Vogel
Director of Analytics
Feeld
'' A game changer — Trace gives us a clear view of financial performance, making variance analysis dramatically faster.''
Marcello Halitzer
Head of Finance
Chapter
'' Trace shows me what's moving margin in real time — and gets Ops aligned on the same numbers as Finance.''
Bryan Sullivan
VP Finance
Curri
'' I can quickly get to insights on our core KPIs, saving hours of manual work. Love their automated AI briefings.''
Oliver Lum
Distinguished Scientist
Flock Freight
'' Trace automates analysis and cuts through dashboard noise — bringing metric trees to life exactly as I imagined them.''
Maxime Lagresle
Senior Director of Data
Veronica Beard
05 · USE CASES

The operating system for business performance.

01
Automate variance and root-cause analysis
02
Precisely attribute revenue and margin drivers
03
Power xBRs and board reviews
04
Connect growth performance to revenue
05
Optimize LTV/CAC, payback, and retention
06
Identify the highest-leverage opportunities
07
Analyze onboarding and engagement funnels
08
Separate segment mix shifts from behavior shifts
09
Understand experiment impact beyond the KPI
Start with your business
Get 1–2 KPI trees for your business.
Book a 30-minute metric-tree session — we'll map your first trees live, yours to keep.
Book a design session →Just want a demo →
Causal analytics for growth, finance, product, and ops teams.