See why your metrics move.

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Trace builds metric trees that automatically decompose KPIs and quantify drivers behind revenue, growth, retention, and margin.

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Trusted by Leading Data-Driven Companies
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"Trace empowers our teams to explore business performance on their own — unlocking sophisticated insights with a few clicks.”
Peter Muller, Head of Insights
Veronica Beard
“Trace brings metric trees to life exactly as I imagined — automating analysis and cutting through dashboard noise.”
Maxime Lagresle, Senior Director of Data
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“A game changer — Trace drives alignment and clarity across our complex financial and operational metrics.”
Marcello Halitzer, Head of Finance
THE PROBLEM
Dashboards show what happened. Not why.
Your metrics are visible — the causal structure driving them isn't.
Your metrics are siloed
Metrics live in separate dashboards. The connections between them stay invisible.
Analysis takes days
A KPI drops. You open five dashboards, slice and dice them — and struggle to quantify the cause.
You are always reacting
You respond to what's happened. You are not proactively surfacing risks and opportunities.
Trace reveals the why dashboards can't. By structuring your metrics.

Model your business as Metric Trees

Metric Trees are structured models that connect inputs to outcomes.

They decompose your most important metrics into their underlying drivers.

Analyze across dimensions

Segment KPIs across customers, products, channels, or regions.

Metric Trees instantly recompute and attribute impact within each segment.

Automate driver intelligence

Automatically decompose KPIs, attribute impact, and Spotlight the drivers that matter.

Trace continuously analyzes your business — proactively surfacing risks and opportunities.

Automate variance and root cause analysis

Precisely attribute revenue and margin drivers

Power high-impact business reviews (xBRs, Board Prep)

Ladder up your growth model from impressions to revenue

Quantify acquisition, CAC, LTV, and retention drivers

Spotlight highest-leverage growth opportunities

Decompose onboarding and engagement funnels

Isolate and attribute segment mix changes versus true behavior shifts

Measure experiments across the entire metric tree

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