Align and Drive Metrics

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Trace brings the powerful concept of metric trees to life aligning an organization’s inputs against the desired business outcomes

See how Trace operationalizes Metric Trees!

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Align Cross-Functional Teams

By bringing metric trees to life, Trace aligns stakeholders across the org as the business strategy is represented via input levers and desired output KPIs.

Model Business Processes

Metric trees can model conversion funnels, growth equations, operational flows, or financial breakdowns.

Trace diagnoses drivers to empower growth, product, operations, finance and executive leadership teams.

Powerful Metric Deep Dives

Trace comes with a high-powered analysis engine that enables effortless metric deep dives.

Streamline your business reviews, and go deeper on your pre/post or controlled experimentation analysis.

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Dynamic Segmentation

Generate segments based on metric behavior. Analyze and export custom audiences for interventions.

Streamline and drive effective business reviews (WBRs, MBRs)

Quickly diagnose and attribute ongoing variations in output KPIs

Deeply understand how initiatives impact output KPIs

Operate directly on metrics, not datasets; no code necessary

Connect the input and output metrics to drive alignment

Express the nuances of your business model via metrics

Effortlessly navigate  "metric trees" - a set of related metrics

Trees can be cross-functional across growth, product or ops

Automation powers "always-on" metrics monitoring

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Trusted and Loved By

"Trace quickly and comprehensively analyzes segment-level drivers of our key KPIs. We are running complex pre/post analysis with a few clicks. Excited to leverage Trace for our needs."

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Peter Muller
Head of Insights
@ Capsule

"Trace is taking a novel approach to unlocking the power of data for end consumers. By building on a semantic layer abstraction, Trace is targeting use cases that are entirely manual and tedious today - KPI root causing, experimentation, audience building and OKR planning."

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Chad Sanderson
Head of Data, Product Manager, Data UX Champion
@ Convoy

"At Airbnb, we got tremendous utility from our in-house metrics tool, Minerva. Trace's unique approach extends beyond the goals of Minerva, serving automated "templates" for segment root-cause analysis, experimentation etc. - a next generation analytics and operations tool."

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Aaron Siegel
prev. Head of Data Platform
(AirBnB and Twitter)
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