Drive Metrics Clarity and Action

Trace operationalizes "metric and driver trees" for impactful insights

Metric
Trees
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Analytics Modules

Modeling the business inputs and outputs via metric trees, Trace accelerates the manual, ad-hoc analysis workflows between data and business teams

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Business Self-Serves
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Data Team is 10x Productive
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Data
Sources
Cloud Data Platform
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Metric Trees
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Analytics
Modules
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Business Self-Serves
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Data Team is 10x Productive
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Data
Sources
Cloud Data Platform
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Modeling the business inputs and outputs via metric trees, Trace accelerates the manual, ad-hoc analysis workflows between data and business teams

See how Trace operationalizes Metric Trees!

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Powerful Metric Analysis

Metric and Driver Trees

Modeling Business Processes

Dynamic Segmentation

Align Inputs -> Output KPIs

Use trees to map output KPIs like revenue into input levers. Use Trace's analysis engine to streamline business reviews, pre/post or A/B experimentation analysis.

Model Business Processes

Metric trees can model growth funnels or operational flows. Trace's analysis engine helps diagnose drivers and bottlenecks to empower product, growth and ops teams.

Powerful Metric Analysis

Trace's analysis engine disaggregates metrics to extract signals across segments. Precisely attribute metric changes to segment mix or behavior.  

Dynamic Segmentation

Generate segments based on metric behavior. Analyze and export custom audiences for interventions.

Identify key segments driving metrics and changes

Disaggregate growth rates, GMV, ARR, costs into its drivers

Analyze customer experience vs costs and retention

Identify "next best" segments to target metric improvements

Go from metric to segment to entity-level insights

Act by pushing custom audiences to the business functions

Analyze trade-offs between growth and profitability

Simulate top vs bottom of the funnel improvements

Model entire business processes, not isolated metrics

What Users Are Saying

"Trace quickly and comprehensively analyzes segment-level drivers of our key KPIs. We are running complex pre/post analysis with just a few clicks. Excited to leverage Trace for our various analysis and operational needs."

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Peter Muller
Head of Insights
@ Capsule

"Trace is taking a novel approach to unlocking the power of data for end consumers. By building on a semantic layer abstraction, Trace is targeting use cases that are entirely manual and tedious today - KPI root causing, experimentation, audience building and OKR planning."

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Chad Sanderson
Head of Data, Product Manager, Data UX Champion
@ Convoy

"At Airbnb, we got tremendous utility from our in-house metrics tool, Minerva. Trace's unique approach extends beyond the goals of Minerva, serving automated "templates" for segment root-cause analysis, experimentation etc. - a next generation analytics and operations tool."

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Aaron Siegel
prev. Head of Data Platform
(AirBnB and Twitter)

"Trace is thoughtfully engineered to bring much needed organization, and automated transformation functionality related to metrics and use cases. Excited to see this powerful technology transform the lives of data consumers while helping producers with governance.

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Daniel Dicker
Staff Data Engineer
@ Convoy
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