Align and Drive Metrics

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Trace operationalizes metric trees to drive organizational alignment,  analytics automation, and business performance

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Build Powerful Metric Trees

Trace captures user journeys, growth equations, financial models, and operational processes.

Exploit Rich Segmentation

Trace’s metric trees expand seamlessly, modeling both metric relationships and segmentation.

Empower Teams with Instant Analytics

Trace’s attribution algorithms quickly diagnose metric trends or variance to budgets or targets

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Dynamic Segmentation

Generate segments based on metric behavior. Analyze and export custom audiences for interventions.

Streamline and drive effective business reviews (WBRs, MBRs)

Quickly diagnose and attribute ongoing variations in output KPIs

Deeply understand how initiatives impact output KPIs

Operate directly on metrics, not datasets; no code necessary

Connect the input and output metrics to drive alignment

Express the nuances of your business model via metrics

Effortlessly navigate  "metric trees" - a set of related metrics

Trees can be cross-functional across growth, product or ops

Automation powers "always-on" metrics monitoring

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Trusted and Loved By

"Trace has been a game changer for our organization. We leverage our financial and operational metric trees regularly to identify the drivers behind metric trends, as well as variances versus budgets in a clear, actionable way. I'm excited to continue working with Trace as we scale."

Marcello Halitzer
Head of Finance,
@Chapter

"I’m a big proponent of metric trees, and Trace is the first tool that brings them to life exactly as I imagined—packed with rich features and functionality. Trace is truly the future of analytics. It automates the tedious work and cuts through the noise of metrics in a clear, concise way. Excited to partner with them!"

Maxime Lagresle
Sr. Director of Data
@Veronica Beard

"Trace has become an invaluable tool for us! It allows us to quickly and comprehensively analyze the drivers of our KPIs, running complex analyses with just a few clicks. We’re excited to continue leveraging Trace as they consistently ship new features."

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Peter Muller
Head of Insights
@Capsule
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