For growth, finance, product and ops teams

The AI analyst that understands your business.

Trace combines governed metric-tree models with encoded analytical skills to power deep, multi-step analysis — turning days of investigation into minutes.

Book a demo →
Trusted by data-driven teams
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01
The problem

Your metrics are scattered.

Marketing tracks CAC, product the funnel, finance revenue. KPI dashboards are too high-level while tables are too low-level — so AI has no coherent model to navigate.
The Trace approach

Give AI a connected model.

Trace connects KPIs and drivers into governed metric-tree models — giving AI rich business context and teams a trusted foundation for deeper analysis.
02
The problem

Data access isn't the hard part. Understanding is.

Rigorous analysis takes methods, not just data — tracing metrics and segments to explain a variance, anomaly, or a mix shift with confidence can take days or weeks.
The Trace approach

Expert analysis. Built-in.

Trace comes with proven analytical methods — decomposition, attribution, anomaly detection, mix analysis — so teams get rigorous answers in minutes.
03
The problem

AI is powerful. It's still unpredictable.

Stuffing context into files and prompts isn't enough — AI still improvises with queries and analytical logic, leaving people to continuously validate and steer the work.
The Trace approach

Harness the power. Automate the analysis.

With a connected model and encoded skills, Trace's AI analyst can run end-to-end — continuously finding what changed, why, and what to do next, without someone driving every step.
04 · Voices

Loved by finance, data, product, and growth leaders.

'' Trace helps our teams quickly understand  business performance without bouncing between dashboards or spreadsheets.''
Peter Muller
Head of Insights
Capsule
'' We tried metric trees in DoubleLoop and they never stuck. Trace transformed them into useful workflows — turning 4-hour deep dives into 5-minute answers."
Olaf Vogel
Director of Analytics
Feeld
'' A game changer — Trace gives us a clear view of financial performance, making variance analysis dramatically faster.''
Marcello Halitzer
Head of Finance
Chapter
'' Trace shows me what's moving margin in real time — and gets Ops aligned on the same numbers as Finance.''
Bryan Sullivan
VP Finance
Curri
'' I can quickly get to insights on our core KPIs, saving hours of manual work. Love their automated AI briefings.''
Oliver Lum
Distinguished Scientist
Flock Freight
'' Trace automates analysis and cuts through dashboard noise — bringing metric trees to life exactly as I imagined them.''
Maxime Lagresle
Senior Director of Data
Veronica Beard
05 · USE CASES

The operating system for business performance.

01
Automate variance and root-cause analysis
02
Precisely attribute revenue and margin drivers
03
Power xBRs and board reviews
04
Connect growth drivers to revenue
05
Optimize LTV/CAC, payback, and retention
06
Proactively surface the highest-leverage opportunities
07
Explain onboarding and engagement performance
08
Separate segment mix shifts from behavior shifts
09
Understand experiment impact beyond the KPI
Start with your business
Get 1–2 KPI trees for your business.
Tell us your business model and key KPIs. We’ll build and send sample trees for free.
Get sample metric treesSee Trace in action →
The AI Analyst for growth, finance, product, and ops teams.